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Broadcasting guidelines for children renewed


Broadcasters have agreed to new voluntary restrictions on advertising to children. ThinkTV, a group representing the major free-to-air television broadcasters, has updated its restrictions on when ads can be screened and included restrictions on advert

NZPA
Thu, 24 Mar 2011

Broadcasters have agreed to new voluntary restrictions on advertising to children. ThinkTV, a group representing the major free-to-air television broadcasters, has updated its restrictions on when ads can be screened and included restrictions on advertising foods targeted at children.

Broadcasters have agreed to new voluntary restrictions on advertising to children.

ThinkTV, a group representing the major free-to-air television broadcasters, has updated its restrictions on when ads can be screened and included restrictions on advertising foods targeted at children.

Health Minister Tony Ryall and Broadcasting Minister Jonathan Coleman welcomed the revised Getting it Right For Children booklet.

"The total restricted and advertising free zones per week across the three major free to air broadcasters will double to 101 hours and 30 minutes a week since the classification system was introduced in 2008," Dr Coleman said.

The booklet's restrictions include:

* no advertising in pre-school television programming times,

* limited advertising in school-age children's television programming times -- a maximum of 10 minutes per hour, plus 2 minutes of appropriately classified station promotions.

* advertising must be clearly recognisable as such and not part of the editorial content of children's programmes.

There are also rules around spin-off products, repetition, competition and sponsorship.

Ads for food or drinks in school-age children's programming have to be approved by a classification system before screening.

NZPA
Thu, 24 Mar 2011
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Broadcasting guidelines for children renewed
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