Abel gears up to conquer clean perfume
The Wellington startup is looking to double its last capital raise in its quest to become the Icebreaker of natural fragrances.
WATCH: Abel founder and CEO Frances Shoemack speaks with Maria Slade.
Having just celebrated its first decade in business, natural fragrance company Abel is at a crossroads between plucky startup-made-good and would-be global clean perfume leader.
The fragrance house founded by former winemaker Frances Shoemack at her kitchen table exports 80% of its production to 25
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