Advertising head says AI will mean amazing creative
But chief creative officer of Publicis Groupe Australia & New Zealand, Dave Bowman, says there are risks for new players – ie, most of us.
Publicis Groupe ANZ CCO Dave Bowman speaks with Dita De Boni.
Just over a month ago, the Mumbai arm of advertising agency Ogilvy, alongside client Cadbury (Mondelez International), were awarded the Grand Prix in the Creative Effectiveness category of the 2023 Cannes Lions awards, with a campaign that highlighted how the use of AI might revolutionise both the
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