Building a marathon company in a ‘cluttered’ events industry
Taking on the world’s biggest marathon should keep The Ironman Group busy.
Asa Andersen Mon, 24 Jun 2019
After buying the world’s largest fun run last month – hosting more than 80,000 runners – Ironman Oceania managing director Dave Beeche says the key to building a marathon company is in unique, scalable events.
But with the events market cluttered, scaling up is “challenging,” Beeche
