Building a marathon company in a ‘cluttered’ events industry
Taking on the world’s biggest marathon should keep The Ironman Group busy.
Asa Andersen
Mon, 24 Jun 2019
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
After buying the world’s largest fun run last month – hosting more than 80,000 runners – Ironman Oceania managing director Dave Beeche says the key to building a marathon company is in unique, scalable events.
But with the events market cluttered, scaling up is “challenging,” Beeche
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Asa Andersen
Mon, 24 Jun 2019
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
