Cheaper, ad-supported Netflix tier hits recession-racked world
Media buying expert Rob Thomas says incoming service will test and disrupt existing content and advertising markets.
Spark Foundry NZ head of digital and data Rob Thomas speaks with Dita De Boni.
A new streaming service from Netflix that offers a reduced subscription price in exchange for seeing ads is destined to shake things up, potentially to the detriment of traditional players, said an experienced media buyer already fielding calls from New Zealand advertisers keen to be featured on
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