Chicago to be one of NZ Rugby’s most lucrative match days ever
But more still needs to be done off the field to secure rugby’s financial future, outgoing NZR chief executive Mark Robinson says.
The All Blacks playing Ireland in Chicago in 2016. Credit: NZ Rugby.
Tickets for the All Blacks’ rematch against Ireland at Chicago’s 61,500-capacity Soldier Field went on sale in February. Within 36 hours, about 50,000 tickets had sold.
The remaining tickets were held back and slowly released into the market, using strategies like dynamic pricing – a method
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