What’s at stake: Considered the fruit bowl of New Zealand, Hawke’s Bay has long been at the centre of horticulture, but new apple growing regions are emerging.
Background: The Hawke’s Bay industry suffered a setback with Cyclone Gabrielle, but new investment and development interest to regionally diversify has been building.
Main players:Waimea Nurseries, Bruno Simpson, Apples and Pears, Danielle Adsett, Bostock NZ, Rockit, Tom Lane, T&G Global, Gareth Edgecombe, Horticulture NZ, Nadine Tunley.
There’s an old proverb that says the best time to plant a tree was 10 years ago, and the second-best time is now. This is something apple growers are keen to implement but, where those trees are concentrated may hit a turning point.
Long considered the ‘fruit bowl’ of New Zealand, Hawke’s
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Key points
What’s at stake: Considered the fruit bowl of New Zealand, Hawke’s Bay has long been at the centre of horticulture, but new apple growing regions are emerging.
Background: The Hawke’s Bay industry suffered a setback with Cyclone Gabrielle, but new investment and development interest to regionally diversify has been building.
Main players:Waimea Nurseries, Bruno Simpson, Apples and Pears, Danielle Adsett, Bostock NZ, Rockit, Tom Lane, T&G Global, Gareth Edgecombe, Horticulture NZ, Nadine Tunley.
