close
MENU
Business
9 mins to read

Could budding new apple regions eventually pip Hawke’s Bay?

Growers drift south as they explore regional diversification.

New apple growing regions are developing around the country.

Kate McVicar Wed, 24 Jan 2024
Key points
  • What’s at stake: Considered the fruit bowl of New Zealand, Hawke’s Bay has long been at the centre of horticulture, but new apple growing regions are emerging. 
  • Background: The Hawke’s Bay industry suffered a setback with Cyclone Gabrielle, but new investment and development interest to regionally diversify has been building. 
  • Main players: Waimea Nurseries, Bruno Simpson, Apples and Pears, Danielle Adsett, Bostock NZ, Rockit, Tom Lane, T&G Global, Gareth Edgecombe, Horticulture NZ, Nadine Tunley. 

There’s an old proverb that says the best time to plant a tree was 10 years ago, and the second-best time is now. This is something apple growers are keen to implement but, where those trees are concentrated may hit a turning point. 

Long considered the ‘fruit bowl’ of New Zealand, Hawke’s

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace
NZ Aviation News

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Aviation News - Monthly

NZ$14.95 / monthly

Already have an account? Login
Kate McVicar Wed, 24 Jan 2024
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Key points
  • What’s at stake: Considered the fruit bowl of New Zealand, Hawke’s Bay has long been at the centre of horticulture, but new apple growing regions are emerging. 
  • Background: The Hawke’s Bay industry suffered a setback with Cyclone Gabrielle, but new investment and development interest to regionally diversify has been building. 
  • Main players: Waimea Nurseries, Bruno Simpson, Apples and Pears, Danielle Adsett, Bostock NZ, Rockit, Tom Lane, T&G Global, Gareth Edgecombe, Horticulture NZ, Nadine Tunley. 
Could budding new apple regions eventually pip Hawke’s Bay?
Business,
102421
true