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Could budding new apple regions eventually pip Hawke’s Bay?

Growers drift south as they explore regional diversification.

New apple growing regions are developing around the country.

Kate McVicar Wed, 24 Jan 2024
Key points
  • What’s at stake: Considered the fruit bowl of New Zealand, Hawke’s Bay has long been at the centre of horticulture, but new apple growing regions are emerging. 
  • Background: The Hawke’s Bay industry suffered a setback with Cyclone Gabrielle, but new investment and development interest to regionally diversify has been building. 
  • Main players: Waimea Nurseries, Bruno Simpson, Apples and Pears, Danielle Adsett, Bostock NZ, Rockit, Tom Lane, T&G Global, Gareth Edgecombe, Horticulture NZ, Nadine Tunley. 

There’s an old proverb that says the best time to plant a tree was 10 years ago, and the second-best time is now. This is something apple growers are keen to implement but, where those trees are concentrated may hit a turning point. 

Long considered the ‘fruit bowl’ of New Zealand, Hawke’s

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Kate McVicar Wed, 24 Jan 2024
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • What’s at stake: Considered the fruit bowl of New Zealand, Hawke’s Bay has long been at the centre of horticulture, but new apple growing regions are emerging. 
  • Background: The Hawke’s Bay industry suffered a setback with Cyclone Gabrielle, but new investment and development interest to regionally diversify has been building. 
  • Main players: Waimea Nurseries, Bruno Simpson, Apples and Pears, Danielle Adsett, Bostock NZ, Rockit, Tom Lane, T&G Global, Gareth Edgecombe, Horticulture NZ, Nadine Tunley. 
Could budding new apple regions eventually pip Hawke’s Bay?
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