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General Business
8 mins to read

Grin and bare it: oral care firm shares China tips

How one Kiwi-born company sold 75,000 tubes of toothpaste in 60 seconds.

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Austin Li (Li Jiaqi), aka the ‘King of Lipsticks’, is widely viewed as China’s top online salesman of beauty products. The 28-year-old holds a Guinness record for the most lipstick applications to models in 30 seconds (four), and once famously took on Alibaba founder Jake Ma in a livestreamed

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Contact the Writer: nicola@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Grin and bare it: oral care firm shares China tips
General Business,
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