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HelloFresh beats My Food Bag on revenue, profit

Global meal kit giant’s $21.6m marketing spend dwarfs NZX-listed rival’s.

HelloFresh has beaten My Food Bag on a revenue basis in New Zealand once again.

Global meal kit giant HelloFresh has beaten My Food Bag on a revenue basis in New Zealand once again, while also posting a higher – albeit declining – net profit after tax.

According to financials filed with the Companies Office for its financial year ended December 31, the Berlin-based business

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Hamish McNicol Tue, 17 Oct 2023
Contact the Writer: Hmcnicol@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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HelloFresh beats My Food Bag on revenue, profit
General Business,
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