How plant-based meat is stretching New Zealand's cultural and legal boundaries
A New Zealand pizza chain deceived customers by offering plant-based meat without telling them - but it did so out of concerns for the environment.
Samuel Becher and Jessica C Lai Fri, 13 Dec 2019
Earlier this year, the New Zealand-based pizza chain Hell Pizza offered a limited-edition “Burger Pizza”. Its customers weren’t told that the “meat” was plant-based.
Some customers complained to the Commerce Commission, which enforces consumer law in New Zealand. Yet, others did