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Icehouse Ventures backs brand-focused VC fund

Creative magic of James Hurman's branding agency ‘Previously Unavailable’ now available to wholesale investors.

Previously Unavailable founding partner James Hurman speaks with Will Mace.

Will Mace Tue, 21 Feb 2023

Icehouse Ventures is teaming up with branding agency Previously Unavailable to launch a new venture capital fund for investing in early-stage, consumer-led businesses which could do with a bit of marketing magic.

The “Brand Fund 1” is designed to give wholesale investors exposure to the kind of

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Icehouse Ventures backs brand-focused VC fund
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