Mix Limited, from part-time whim to leading beauty products firm
Radar Series: Two Aucklanders have out-manoeuvred some of the world’s biggest beauty products companies.
Quick facts
Elevator pitch: Founders Shane and AJ created Mix in 2000 with a washing machine pump and a credit card, and since then have been on a relentless journey of democratisation, creating good-quality natural products for all.Turnover: $50 million Staff numbers: 80Compound annual
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