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New Douglas Pharma CEO aims to double exports in next decade

Sean Westbrook is working on a 10-year strategy to accelerate growth at the family-owned business.

Sean Westbrook.

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Key points
  • What's at stake: Family-owned Douglas Pharmaceuticals has appointed a new CEO to accelerate growth, with Jeff Douglas remaining in the managing director role.
  • The background: The nearly 60-year-old company was founded by the late Sir Graeme Douglas. His eldest son then took over as CEO in 2014 when the founder turned 85. It then had a turnover of $150 million, which has now grown to well over $200m. The new CEO aims to ramp that up further.
  • The players: Sean Westbrook, Jeff Douglas, Sir Graeme Douglas, Douglas Pharmaceuticals.

Sean Westbrook is not one for resting on his laurels. The new CEO at privately owned Douglas Pharmaceuticals has this year signed up for a Doctor of Business Administration programme at the University of Otago to further hone his commercialisation skills.

The doctorate could take up to six years of

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Fiona Rotherham Mon, 30 Mar 2026
Contact the Writer: fiona@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Key points
  • What's at stake: Family-owned Douglas Pharmaceuticals has appointed a new CEO to accelerate growth, with Jeff Douglas remaining in the managing director role.
  • The background: The nearly 60-year-old company was founded by the late Sir Graeme Douglas. His eldest son then took over as CEO in 2014 when the founder turned 85. It then had a turnover of $150 million, which has now grown to well over $200m. The new CEO aims to ramp that up further.
  • The players: Sean Westbrook, Jeff Douglas, Sir Graeme Douglas, Douglas Pharmaceuticals.
New Douglas Pharma CEO aims to double exports in next decade
General Business,
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