New name for Alvarium Wealth
The business will now be known as Helm Wealth Advisory, to distinguish from its majority owner and Auckland FC sponsor.
The parent company remains a sponsor of Auckland FC and Sail GP.
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Wealth management firm Alvarium has changed its name to Helm Wealth Advisory, saying it reflects a new phase of growth.
The name Alvarium was previously shared with its controlling shareholder and with a now-defunct UK investment group where co-founder Andrew Williams served as a director.
Helm
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