NZ advertising industry follows UK, US to net zero
Ads with a cast of thousands in exotic locales may be a thing of the past once carbon emissions start being measured.
Commercial Communications Council CEO Simon Lendrum speaks with Dita De Boni.
New Zealand’s advertising industry will be the world’s fourth to commit to measuring and reducing its emissions as part of a public, science-based net zero target programme starting soon.
Ad Net Zero, which was launched in the UK and Ireland in late 2020, brings advertising clients (companies),
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