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General Business
7 mins to read
4

NZ on Air looks to shake up strategy given Where Audiences Are research

Youth and Asian New Zealanders in a flight from traditional media platforms and services.

Dita De Boni Tue, 01 Sep 2020

YouTube is now the most popular site, station, or channel watched by New Zealanders, reaching nearly half of all citizens each day, closely followed by Facebook.

Comparing all sites and broadcasting platforms shows YouTube crowds out everything else across the New Zealand media landscape,

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Dita De Boni Tue, 01 Sep 2020
Contact the Writer: dita@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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