Retail veteran brought in to refocus Farmlands  
                Tanya Houghton is the co-op’s first female CEO in 60 years. 
                
                    
    
                
                
                
             
            
        
        
            
                
                    The new CEO of Farmlands says one of the tasks she is charging herself with is reviewing the rural supplies co-op’s 40,000-strong product range and, using data, seeking to potentially thin the herd of offerings its stores have to better suit what shareholders actually need.
The need to focus
                
                
                    
                        
    
        
            
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