Rideshare app Ola warns discount strategy unsustainable long-term
But the rideshare app is focused on expansion rather than profits right now.
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Rideshare app Ola will expand to 11 more towns in New Zealand after a successful market entry this year but its discount strategy isn’t sustainable, the country manager said.
This month, the platform will open to riders and drivers in Hamilton, Dunedin, Palmerston North and Tauranga,
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