Supermarkets regain some reputation as cost of living bites
Kantar Corporate Reputation Index sees Air NZ, Mitre 10 and Pak'n Save in 'photo finish' for top three spots.
Kantar chief client officer Sarah Bolger speaks with Dita De Boni.
After the highs of the Covid period and the lows of being accused by a Commerce Commission study of making unseemly profits, supermarkets appear to have regained much of their good reputation with New Zealand consumers.
That is one of the findings of this year’s Kantar Corporate Reputation Index,
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