What’s at stake? A Kiwi-built surf app testing whether usefulness, not revenue, can build a global community.
Background: Launched in Wellington after three years of development, Swellify competes with paid platforms such as Surfline and Dawn Patrol.
Main players: Founder Tobias Work.
Wellington software engineer Tobias Work laughed when asked how he planned to make money. “Right now it’s a boatload of self-belief and some savings,” he said.
“I just want to provide a great service and overdeliver before I ask anyone to pay.”
