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General Business
4 mins to read

The man behind ‘Bluey’ turned a $17k grant into a smash cartoon

Joe Brumm reveals it was having to animate a talking penis that finally pushed him to telling his own stories, which are now being made into a feature film.

Bluey and creator Joe Brumm. Photo Credit ICMI.

The last straw that finally pushes people to make a change takes many forms.

For the Australian creator of children’s cartoon Bluey, it was a talking penis.

Animator Joe Brumm had come back from a successful career in London working on the hit children’s series Charlie and Lola.

At a recent

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Simon Shepherd Sun, 07 Sep 2025
Contact the Writer: simon@nbr.co.nz
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The man behind ‘Bluey’ turned a $17k grant into a smash cartoon
General Business,
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