Thinking, acting sustainably takes hit in cost of living
The 2024 Kantar/Sustainable Business Council ‘Better Futures’ study finds economic and society concerns remain top of mind – even while more people want to live sustainably.
WATCH: Kantar's Jason Cate and Sustainable Business Council's Jay Crangle speak with Dita De Boni.
In the same week as it is revealed New Zealand has entered a double-dip recession, a study of 1000 locals by Kantar and the Sustainable Business Council has underlined that, as economic concerns rise, environmental concerns recede, even if more people are keen on living a broadly sustainable
