What Ecostore wished it knew before entering China
Managing director Pablo Kraus shares lessons from a decade in a fast-moving market.
Ecostore has high hopes of expanding its sales in China.
Ecostore managing director Pablo Kraus remembers feeling nervous before the company entered the Chinese market more than a decade ago.
“We obviously never do any animal testing, and our thought was that you had to actually animal test all your products prior to [selling in] China.”
The company
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