Channel Four a cash cow for MediaWorks
MediaWorks’ new channel Four is off to a roaring start before it’s even launched, says CEO Jason Paris.
The initial advertising laydown for the first quarter of 2011 is 15% up on that of the old channel, music-focused C4.
Mr Paris told NBR he’s excited about the channel and its prospects
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Hazel Phillips
Tue, 18 Jan 2011
Tue, 18 Jan 2011
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Channel Four a cash cow for MediaWorks
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