Coca-Cola is tapping into the $US90 billion crowdfunding market, not to raise corporate funds, but as a powerful tool to reap the social media and branding benefits.
In doing so, it joins Procter & Gamble, American Express and other companies tapping into crowds to drive innovation, increase
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NBR Food Industry Week
Mon, 28 Jul 2014
Mon, 28 Jul 2014
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Coke finds benefits in crowdfunding
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