Hot Topic
EARNINGS
About half a year after announcing its partnership with Keurig Green Mountain, Coca-Cola is launching its first product for Keurig brewers in the US.
It’s not a soft drink, as one might have expected since the alliance coincides with the development of Keurig Cold machines to compete with other home carbonation system.
No, Honest Tea‘s green-and-black tea comes first, with K-Cups available for Keurig’s existing hot-brewing machines.
Honest Tea, which Coca-Cola has owned since 2011, makes organic, fair trade, low-calorie iced teas. The Honest Tea K-Cups are intended to be brewed in the regular Keurig machines over ice.
The Keurig Cold machines won’t make their debut until around October or thereafter. But the 10-year partnership between Keurig and Coca-Cola isn’t waiting for the sparkling beverage machine.
Coca-Cola’s other noncarbonated brands that could be compatible with Keurig include Fuze tea, Vitaminwater, Hi-C and Minute Maid.
“We’re evaluating our portfolio to determine the right brands for availability on the Keurig hot-brewing system,” Coca-Cola spokesman Petro Kacur says.
NBR Food Industry Week
Fri, 12 Sep 2014
Fri, 12 Sep 2014
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Coke tea brand debuts in home brewer
41184