Peter Gudsell will formally step into the CFO role on 24 March 2026.
Peter Gudsell.
AA Insurance has announced the appointment of Peter Gudsell as chief financial officer, effective March 24, 2026.
Gudsell joins AA Insurance from Southern Cross Healthcare, bringing extensive experience in financial leadership, governance, and strategic transformation across some of New Zealand’s most complex organisations.
Prior to his role at Southern Cross Healthcare, he served as Group CFO at Auckland Council, where he oversaw significant revenue and asset portfolios and engaged with a wide and diverse group of stakeholders across the council group. Earlier in his career, as CFO at the University of Auckland, he combined financial leadership with a strong emphasis on building an engaged and high-performing team culture. Gudsell has also previously held senior finance leadership roles at Christchurch City Council, where he played a key role in resolving longstanding insurance matters following the Canterbury earthquakes.
AA Insurance chief executive Michelle James said: “We are delighted to welcome Peter to AA Insurance. His depth of experience in financial strategy, largescale transformation, and organisational leadership will be a valuable addition to the great work already under way and will support our continued focus on delivering outstanding outcomes for our customers, partners, and communities.”
Gudsell said he was excited to be joining AA Insurance at an important time for the business.
“AA Insurance has a strong reputation, a clear purpose, and an impressive track record of performance. I’m genuinely looking forward to contributing to the next chapter of the company’s growth and supporting its ongoing commitment to resilience and protecting what matters most for customers and their communities,” he said.
This is supplied content and not commissioned or paid for by NBR.
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