Luiz Schmidt will be based in Australia with his family.
Luiz Schmidt.
Bacardi Ltd, the largest privately held spirits company in the world, has announced the appointment of Luiz Schmidt as managing director of Bacardi in Australia. Schmidt will return to the country from Panama after serving as regional marketing director for Bacardi in Latin America and the Caribbean.
Schmidt is a highly specialised FMCG marketing professional and University of Technology Sydney MBA graduate, with more than two decades of international experience across a range of sales, marketing, and leadership roles in Australia, US, Brazil, Mexico, and Latin America. He has established a reputation for outstanding long-term strategy development, new product development, team building, innovation, and growth within the global premium spirits market, both in developed and emerging markets.
“I’m excited to lead our organisation in Australia and New Zealand. These markets … offer Bacardi a tremendous opportunity to accelerate the growth of our iconic brands in close partnership with our customers and consumers,” Schmidt said.
In his most recent role as regional marketing director for Bacardi in Latin America and the Caribbean, Schmidt successfully transformed the region’s marketing and commercial execution functions.
In his new role, Schmidt will lead Bacardi’s Australia and New Zealand operations, including overseeing the sales, marketing, finance, and supply chain functions as well as leadership in continuing to craft the company’s culture, which is a Great Place to Work® in Australia.
He will also focus on accelerating the strength of the company’s portfolio of premium brands, expanding its market share and portfolio footprint while continuing to drive sustainable growth in the region – a task for which Vijay Subramaniam, Bacardi regional president for Asia, Middle East and Africa and Global Travel Retail, said Schmidt was both uniquely and abundantly qualified.
“The appointment of Luiz Schmidt as our new managing director marks an exciting chapter for Bacardi in Australia and New Zealand,” Subramaniam said. “Thanks to his extensive international experience leading both developed and emerging markets with the company and more broadly within the industry, Schmidt brings a deep and nuanced understanding of the global premium spirits market.”
Schmidt will be based in Australia with his family.
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