Luke Farmer will be MD, Bastion Creative Auckland, reporting to CEO, Toby Sellers.
Toby Sellars, left, and Luke Farmer.
Bastion Shine, part of Australasia’s largest independent marketing and communications agency, Bastion, has appointed Luke Farmer as managing director of Bastion Creative Auckland, reporting to chief executive Toby Sellers.
Farmer brings more than two decades of leadership experience across some of New Zealand’s most effective and awarded advertising campaigns. Throughout his career, he has worked with leading brands, shaping enduring platforms and internationally recognised creative work.
Most recently, Farmer has distinguished himself as an entrepreneurial and commercially focused leader known for building collaborative teams and delivering campaigns that drive strong results. His ability to combine operational excellence with creative ambition has been instrumental in developing some of New Zealand’s most successful long-running brand platforms.
At Bastion Shine, Farmer will focus on enhancing operational performance, driving new business opportunities and strengthening client partnerships, and delivering on the agency’s new relationship with NordEast and its wide portfolio of automotive brands. He will play a central role in ensuring the creative team continues to deliver integrated, results-driven campaigns that reflect Bastion’s independent and client-centric approach.
“Luke’s appointment marks an important milestone for Bastion Shine,” said Sellers. “His experience and expertise will be critical as we build momentum in new business and deliver operational excellence across the agency. Luke will also be instrumental in the leadership of two of our largest clients, Air New Zealand and NordEast. Luke’s leadership style and track record make him a strong cultural fit and a valuable addition to the team.”
Farmer commented: “I’m super excited about getting stuck in with a laser focus on operational excellence, continuing the momentum in new business, delivering on our new NordEast relationship alongside our other amazing clients and, of course, having plenty of fun with the all the good folks while doing so.”
This is supplied content and not commissioned or paid for by NBR.
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