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Blackpearl Group appoints chief marketing officer

Tori Colebourne was previously head of growth at Spark Business Group’s AI and data analytics business, Qrious.

Tori Colebourne.

Mon, 27 Nov 2023

Blackpearl Group has appointed Tori Colebourne as its chief marketing officer. She brings a wealth of experience in information systems, data-based marketing, analytics, and AI – making her an exceptional addition to Blackpearl Group’s leadership team.

In her previous position as head of growth at Spark Business Group’s AI and data analytics business, Qrious, Colebourne played a pivotal role in shaping the company’s growth trajectory. Her experience in this specialised and renowned division positions her ideally to elevate Blackpearl Group’s marketing initiatives to new heights.

Some of Colebourne’s recent achievements include her role in establishing partner channel models and the customer success framework at Spark Business Group to create notable ROI on marketing initiatives. Colebourne also led the release of the inaugural State of AI in New Zealand report in collaboration with Qrious, Spark, the AI Forum, and the Ministry of Business, Innovation, and Employment.

Blackpearl Group founder and CEO Nick Lisette remarked: “Tori’s arrival marks an exciting new phase for us. Her dynamic approach and deep alignment with our core values and ethos inject fresh energy into our senior leadership team, so we can’t wait for her to start.”

Colebourne’s journey to Blackpearl Group reflects her commitment to taking on new challenges. “I firmly believe in the power of stepping outside your comfort zone,” she said. “The opportunity to join Blackpearl Group was something I was immediately attracted to …

“Innovation happens when you embrace the unknown and challenge the status quo,” she added. “I’m excited to work with the team at Blackpearl Group.”

Blackpearl chief revenue officer Cherryl Pressley said Colebourne’s “… experience in marketing, startups, and recent role as head of growth make her an ideal person to come in as our chief marketing officer. She … will help us take our products, particularly Pearl Diver, into new markets and industries directly.

Lissette said: “With Tori at the helm of our marketing strategy, we feel poised to take Blackpearl’s strategy to the next level.”


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Blackpearl Group appoints chief marketing officer
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