Currently CEO of FCB Auckland, he will oversee FCB Group brands in New Zealand as part of this newly created role.
Paul Wilson.
FCB has appointed Paul Wilson, current CEO of FCB Auckland, to the newly created role of Group CEO, FCB Aotearoa.
As part of this expanded role, Wilson will oversee all of FCB’s operations in New Zealand across FCB (which includes FCB/Six and FCB Media), Initiative, and UM. He will work closely with leaders across the portfolio of brands to continue to champion integration across creative, media, and digital.
At the same time, Sean Keaney will continue as CEO of FCB Wellington, where he has built an unparalleled reputation leading FCB’s work with government and key local clients. His deep expertise in the public sector and strategic leadership in the region remain vital to the group’s continued success.
The announcement follows a period of sustained momentum for FCB Aotearoa, with the agency winning new business and expanding its remit with a number of its client partners, leading to 22% growth in Auckland alone over the past two years.
FCB has also launched standout creative such as the extremely popular ‘Finding Jade’ for One NZ and the Cannes Lion winning work for Green Cross Health – ‘Awkboards’.
“Over the past two years, FCB Aotearoa has seen great momentum across the group, particularly within our integrated clients – and Paul has played a pivotal role in driving this period of growth,” said FCB Global CEO Tyler Turnbull.
“His vision for our agency and people, coupled with his progressive leadership style and connection with our clients, has proven to be a winning formula.
“Together, Paul and Sean represent the strength of FCB Aotearoa today, bringing complementary experience, proven leadership, and a shared commitment to delivering creativity and effectiveness for clients,” he continued.
Wilson said: “Working with this incredibly talented team at FCB alongside our amazing clients … is truly a privilege.
“I’m looking forward to continuing our work together, now with the opportunity to create even deeper connections and integrated thinking across the business for their benefit.
This is supplied content and not commissioned or paid for by NBR.
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