Danny Celoni brings more than 25 years of FMCG and global branded beverage experience.
Danny Celoni.
The board of Vinarchy – a global wine business –has appointed Danny Celoni as chief executive.
Celoni brings more than 25 years of FMCG and global branded beverage experience, having spent 18 years at Diageo across various executive roles throughout the Asia-Pacific, and previously serving as CEO of PepsiCo Australia and New Zealand. He was most recently CEO of Carlton and United Breweries (CUB), part of the Asahi Group, which produces some of the region’s most iconic and loved beverage brands.
Vinarchy was created in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers. The business is focused on wine, comprises a multitude of leading wine brands, operates across multiple countries with distribution around the world, and employs more than 1600 people globally.
Celoni said: “I am honoured and excited to embrace this remarkable opportunity. I believe Vinarchy is well positioned to play a leading role in the future growth and expansion of the wine category with our rich heritage, combined with our established brands, capabilities, and unwavering commitment to customer and consumer centricity.
“I look forward to collaborating with the board, our management team and our outstanding workforce of dedicated individuals, as well as building strong collaboration with our customers and partners worldwide, as we shape our exciting evolution and next phase of growth together.”
Current executive chair Ben Clarke will become non-executive chair concurrent with Celoni commencing as CEO in August 2025.
Clarke said: “On behalf of the board I am delighted to welcome Danny to Vinarchy. He is a leader who champions a growth mindset and has a strong track record in driving transformational growth and category leadership through exceptional customer relationships.”
This is supplied content and not commissioned or paid for by NBR.
