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Comings and Goings
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Greenfern announces change in chief financial officer

Current CFO Howard Long resigns and Richard Chew is appointed at the company.

Howard Long, left, and Richard Chew.

Thu, 30 Nov 2023

Greenfern Industries has announced the resignation of current chief financial officer, Howard Long and the appointment of Richard Chew as its new CFO. Long, who has been in the role prior to listing in October 2021, has resigned to pursue other opportunities, effective December 1.

The company will work with Long on a transition plan and confirmed measures would be put in place to ensure the smooth operation and hand-over process of the finance function with Chew.

The board thanked Long for his unwavering contribution to Greenfern and wished him well in the next chapter of his career.

Chew, a chartered accountant – recognised in the New Zealand CFO awards in the finance leader of the year (2016) and the finance team of the year (2017) categories – comes to Greenfern on December 1 with more than two decades of senior management experience in sectors ranging from media, advertising, and marketing to retail, music, and property including commercial finance roles with Les Mills International, Fox Sports, FCB NZ, 90 Seconds, Mahi Tahi Media, Rhythm & Vines, Allpress Espresso, Cooks Coffee Company and others.

Chew is currently running his own finance consulting business XL CFO and was CFO for NZX and ASX listed companies including Global CFO and founding shareholder of 90 Seconds, a cloud-based video production company that achieved significant investment from Sequoia Capital, one of the world’s largest venture capital funds.

Greenfern chair Marvin Yee said: “Richard is an energetic and skilled finance professional and offers Greenfern a good balance of commercial, financial, and operational experience. We are looking forward to him joining the team.”


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Greenfern announces change in chief financial officer
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