International Kiwi tech entrepreneur Guy Horrocks will be an independent director from February 8, 2021.
New Zealand Media and Entertainment (NZME) has today announced that international Kiwi tech entrepreneur Guy Horrocks will join its board as an independent iirector.
NZME chair Barbara Chapman told the NZX in a statement: “Guy brings a background in successfully growing digital businesses, strong capability in the commercialisation of data and a focused entrepreneurial mindset to our board.”
Horrocks established himself as an early pioneer of the mobile app industry, co-founding the world’s first commercial iPhone app company in 2007, Polar Bear Farm.
He is one of a number of high-powered, experienced New Zealand entrepreneurs who’ve built internationally successful digital enterprises – only to return to New Zealand to escape the worst of the impacts of Covid-19 on their adopted homes.
With clients including Expedia, DreamWorks, HBO, OREO, CNN, Time Magazine as well as The New Zealand Herald, Horrocks –with his award-winning mobile agency Carnival Labs – helped launch more than 100 mobile apps, many of which were featured by Apple.
Horrocks originally set up Carnival Labs to target casual gaming, entertainment and advertising apps but swiftly broadened Carnival Labs’ scope to include high-profile work for global brands such as Nestlé, Pepsi, DreamWorks, Kraft Foods and Taco Bell.
Carnival subsequently launched a mobile marketing automation platform that was acquired by Sailthru in 2016.
Horrocks has since launched a new real-time data warehouse called Solve.
NZME chief executive Michael Boggs said: “Guy will bring an incredible level of depth and understanding to support NZME to best connect our wide range of digital platforms with our significant and growing audiences and our loyal commercial partners.”
Horrocks will take up his role as an independent director effective from February 8, 2021.
This is supplied content and not commissioned or paid for by NBR.
