Kiwi appointed new MD of DB Breweries
Peter Hart rejoins the business after more than a decade overseas.
Peter Hart was most recently the founder and CEO of South Africa’s largest independent beer and spirits distribution business.
DB Breweries has appointed a former Heineken executive with significant international experience as its new managing director in New Zealand.
Peter Hart has deep ties to the company, having started his career at Allied Liquor Merchants in the then spirits and wines division of DB Group. He was responsible for the launch of New Zealand’s first ready-to-drink brand, and led the marketing relaunch of DB Draught.
He also oversaw the launch of Heineken in New Zealand, going on to work directly for Heineken across three continents, including leadership roles in Amsterdam and South Africa. Heineken acquired full control of DB in 2012.
Most recently, he was the founder and CEO of South Africa’s largest independent beer and spirits distribution business.
In a statement, DB said his return to New Zealand marked a “significant moment” for the company, and Hart would have a “sharp focus” on unlocking growth "especially as we accelerate our presence in the rapidly growing LoNo space”.
Hart described himself as an insider with an outsider’s perspective.
“I’m a Kiwi and I understand DB’s DNA and heritage, but I also bring a fresh global perspective and a clear belief that our best chapter is still ahead. I’m here to lead the company in a way that not only positively impacts our bottom line, but also the way Kiwis experience beer, fun, and community connection in Aotearoa.”
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