Until Lindsay Rowles commences in March, chief legal and sustainability officer Grant Fraser will continue as interim CEO.
Lindsay Rowles.
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Mitre 10 New Zealand has appointed Lindsay Rowles as chief executive, effective March 9, 2026.
Rowles joins with more than 15 years of executive leadership experience across New Zealand and Australia, specialising in multi-brand retail and cooperative models. Most recently GM retail and property at Foodstuffs North Island, Rowles led a $10.75 billion retail business across New World, Pak’nSave, and Four Square, overseeing 330 owner-operated stores and a 200-strong support team. His leadership has driven customer-centric retail experiences, brand consistency, and digital transformation, including eCommerce and data-led improvements.
Prior to Foodstuffs, Rowles held senior roles at Woolworths Australia and Aldi. Originally from Melbourne, Rowles now calls Auckland home and values the role cooperatives play in communities across Aotearoa.
Rowles said: “I’m genuinely honoured to join Mitre 10 – a business built on strong values, deep community roots, and an ownership model that gives real meaning to partnership.
“As a central Auckland resident, I regularly shop in several local stores and have seen first-hand the passion and care Mitre 10 teams bring to helping customers.”
Mitre 10 NZ board chair Andrew Smith said: “Mitre 10 is at a pivotal point in its journey. We need innovation, leadership, and courage to stay ahead in a rapidly changing world. Lindsay is the right person to lead us through this next chapter.”
Until Rowles commences in March, chief legal and sustainability officer Grant Fraser will continue as interim CEO.
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