Ziera aims for online growth.
New Zealand shoe manufacturer and retailer Ziera is expanding its e-commerce presence, transforming its range and boosting its leadership team to accommodate its growth plans.
The brand, which combines technology and fashion to create women’s shoes, will now be sold through the online retailer The Iconic’s marketplace channel.
Ziera also has a new head of product design – Rosie Jamieson, who has more than 20 years’ experience in footwear creation, much of it in her native UK with brands such as Hush Puppies, Sacha London, Hotter and other leading fashion retailers.
Andrew Robertson, the third generation of his family to run Ziera since it was founded in 1946, is now chairman and has appointed Martin Bremner as chief executive. Bremner was previously chief executive of Super Liquor Holdings and is a change management specialist, having helped transform a range of companies in New Zealand and offshore.
“These developments are all part of the transformation Ziera is undergoing,” Robertson said. “We are evolving from a traditional bricks-and-mortar speciality retailer to a digital-first omnichannel business, and Martin is leading the charge on our growth strategy.”
Since Bremner joined late last year, Ziera’s online sales have increased by 33% and the website is now its single biggest ‘store.’ About 70% of turnover is generated in Australia.
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