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Comings & Goings
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New senior hire for Perceptive

Ian Mills joined as director of strategy, effective from June 1.

Wed, 02 Jun 2021

Customer intelligence agency Perceptive has announced the appointment of Ian Mills to the role of director of strategy this week.

Mills’ career to date includes a near decade-long tenure as managing director at Ipsos and, more recently, being executive director at Nielsen, where he led the customer insights division.

His previous senior leadership positions include roles as general manager at Data Insight NZ and Vantage Point, as well as posts as insights director at Research First and as a course presenter on brand strategy at IceHouse for its owner/manager and leadership development programmes. He is a Fellow of the Research Association of New Zealand (RANZ) and was recently reappointed to the association’s board.

Mills brings more than 25 years of extensive market insight experience to the newly created role. As director of strategy, he will be responsible for working with clients to unlock the full strategic value of customer insights and will help business leaders to use these valuable findings to drive meaningful change in their organisations.

In addition to this, Mills will be working with Perceptive to build new capabilities and expand and evolve its existing customer insights offering.

Perceptive managing director Daniel Shaw said: “Having Ian as part of the think-tank as we plan our next phase of innovation will be of enormous value, not just to our business but for our clients as well. Ian brings a wealth of experience and established networks and we warmly welcome his highly regarded and respected name into the Perceptive team.”

On his appointment, Mills said: “I’ve admired Perceptive for some time. I was immediately interested in the director of strategy role and am excited to help broaden the scope of expertise that Perceptive offers.”

Mills’ appointment is effective immediately.


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