Brooke Farris is taking up the reins following promotion of former CEO to group's top job.
Brooke Farris has been appointed chief executive officer of Rip Curl following the previously announced promotion of Michael Daly from this role to group CEO and managing director of its parent company, NZX-listed retailer Kathmandu.
Farris will report to Daly in her role and he said after a thorough search process, involving both internal and external candidates, Farris was chosen.
“Brooke has contributed greatly to Rip Curl’s success and growth over the past 11 years with her indisputable commitment to the brand, our product, and our crew. I am confident she will bring this same commitment and leadership in her new role."
Farris began working with Rip Curl in 2010; a long relationship that has encompassed a range of roles within the brand, from running Rip Curl surf events around the world, executing marketing strategy across retail, wholesale, social media, team, and events as the ANZ Marketing Manager, to leading strong sales growth online as the general manager of digital and forming a key part of Rip Curl’s global executive team. Her current role as GM of Women’s has seen her renewing the focus and vision of the women’s brand while simultaneously growing the women’s business globally.
Farris said Rip Curl had been threaded throughout her life since she was a teen.
"It’s an absolute privilege to lead our talented and passionate crew across the world and I’m motivated to build on our esteemed 52-year history and capitalise on our continued market success.”
In late June Kathmandu downgraded its revenue expectations due to Covid impacts to around $930 million for the 2021 financial year while ebitda was expected to come in at $120m after the company anticipated a $13m hit to earnings.
At the time Daly said excluding Covid impacts, Kathmandu had, “a solid start to the winter season, and Rip Curl sales momentum continues”.
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