TBWA\NZ has looked outside of the advertising industry to hire David Parkinson.
TBWA\NZ has looked outside of the advertising industry to hire David Parkinson as GM of Digital and Innovation, to drive the rapid growth of TBWA\NZ Group digital offerings and deliver transformation initiatives.
Parkinson’s initial focus will be to build out the TBWA\NZ Group’s digital offering, alongside the newly established DX offering, to deliver CX and brand seamlessly.
He is joining from Barker Hughes, a global energy technology company, with more than 15 years’ experience at General Electric as chief information officer for Oil and Gas Australia and New Zealand.
TBWA\NZ Group chief executive Catherine Harris said Parkinson has exceptional end-to-end digital knowledge and the experience to deliver transformation both within TBWA\NZ Group and for its partners. She said the hire bolstered the agency’s transformation journey and would deliver a fresh perspective on CX and digital innovation for the industry.
“Dave is such a rare talent. He is technically and operationally exceptional, has deep transformation experience from GE, is a wonderful leader, can thrive in a creative environment and is a heck of a lot of fun.
“DX is a new offering from TBWA\NZ Group that will combine the power of CX with the disruptive brand platforms TBWA is known for.
“With the launch of TBWA\MAKE and our investment in DX, innovation and agency transformation are key priorities,” Harris said.
Parkinson will be a member of the agency’s senior leadership team and his passion for digital will maximise cross-group opportunities with The Digital Arts Network to deliver innovative digital solutions.
TBWA\Group chief creative officer Shane Bradnick said: “David has a great energy and the ability to make the complex appear simple. He has an incredible track record with deep digital knowledge.”
Away from work, David enjoys spending time with his whanau, enjoying the beauty of ngā taonga o Aotearoa and has a side hustle in car restoration.
This is supplied content and not commissioned or paid for by NBR.
