Editor's Insight: How a brewer captured a religious holiday
Four times as much Guinness is sold on St Patrick's Day than another other.
Listen to more in-depth analysis from Nevil Gibson on NBR Radio
Not many companies can claim to have a day devoted to consuming their product.
One is the Irish beer Guinness, which is drunk around the world to celebrate St Patrick’s Day on March 17.
The company says some 13 million pints of the
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Editor's Insight: How a brewer captured a religious holiday
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