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End of an era for Coke's advertising

Coca-Cola is revoking creative license from local advertising agencies.

Chelsea Armitage
Fri, 22 Jan 2016

Coca-Cola NZ’s advertising agency Ogilvy & Mather says it will be business as usual despite a global marketing shift from the drinks giant.

Coca-Cola announced this week that it will unite the marketing for all its Coke products into one global strategy, rather than running separate and regional

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Chelsea Armitage
Fri, 22 Jan 2016
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End of an era for Coke's advertising
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