Genesis axes Frank, Ecotricity retail brands
Move will 'simplify the customer experience', says Genesis.
Genesis Energy completed its acquisition of Ecotricity in November.
Electricity generator and retailer Genesis is axing its budget retail brands Frank Energy and Ecotricity to adopt a single brand retail strategy.
In a statement to the NZX, Genesis said the move was “designed to simplify the customer experience, improve operational efficiency and accelerate the
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