‘Avon 2.0’ – Kiwi makes digital salesforce of micro-influencers
Entrepreneur Ryan Mulcock founded Outfit, then CreatorCart, harnessing and measuring person-to-person selling power of small, specialised influencers.
Outfit and CreatorCart founder Ryan Mulcock speaks with Dita De Boni.
New York-based New Zealand entrepreneur Ryan Mulcock moved to the US in his early 20s. His initial jobs involved a wide range of mainly gig work across events and entertainment, where he noticed there was a need for live talent at events – a need not being filled by conventional talent agencies.
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