Entrepreneur: being mission-led makes ‘bad days’ worthwhile
Goodnature’s co-founder entrepreneur Craig Bond says pest-free mission resonating in other countries.
Good Nature co-founder and CEO Craig Bond and Dave Shoemack speak with Fiona Rotherham
The way co-founder Craig Bond tells it, Goodnature started out as a bit of a side project while he and co-founders Robbie van Dam and Stu Barr were running other companies. “We started from scratch and, to be honest, we didn’t know what we were doing.”
But he says being mission-led has made
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