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Cuts, chats key to fledgling barbershop empire

Hohepa Rutene is driven by the challenge of business and men’s mental health.

Dita De Boni Tue, 25 Feb 2020
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

The social-media fuelled desire to look as though you are ‘living the dream’ has propelled New Zealand men into taking better care of their grooming, and Auckland-based hairdresser Hohepa Rutene is looking at how he can take a bigger slice of that burgeoning market.

The Wairarapa-raised

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Dita De Boni Tue, 25 Feb 2020
Contact the Writer: dita@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Cuts, chats key to fledgling barbershop empire
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