Spreading elite coaching access to the masses, via AI
Joe Cole has funnelled his elite sports technology expertise into a business to make it easier for anyone to chase self-improvement.
WATCH: Protocols Co-founder Joe Cole speaks with Will Mace.
Joe Cole’s passion for sport is matched only by his hunger for knowledge – and both have served him well in a 20-year business career that’s about to take an AI-generated leap.
Having represented Otago in five different sports as a youngster, Cole settled on volleyball as his favourite, only
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