Thin Lizzy-co-founder starts her own ‘slow beauty’ business at age 50
Wendy Nowell-Usticke’s wellness ventures are ramping up after digital marketing misfires.
In the early 2000s, Wendy Nowell-Usticke co-founded the Thin Lizzy mineral make-up range, the ubiquitous infomercials of which helped make it a pharmacy best-seller for 15 years. In late 2018, Nowell-Usticke swapped Auckland’s rat race for Hawke’s Bay, where she could be closer to her ageing
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