Eyeota hires industry veteran Peter Hunter as general manager ANZ
Prior to joining Eyeota, Peter Hunter was commercial director at Quantcast ANZ.
This is a supplied media release.
As Eyeota, the global leader in audience data, continues to gather momentum in Asia Pacific, the company has sourced industry veteran Peter Hunter to lead ANZ as general manager.
Mr Hunter brings more than 20 years' experience across agency and sales with his skills in digital strategy, managing business growth, leadership, media, search and direct marketing. He will report directly to Andrew Tu, managing director Eyeota APAC, who is based in Singapore.
Prior to joining Eyeota, Mr Hunter was commercial director at Quantcast ANZ where he led the rapid development of the team to establish them as one of the key new players in data-driven advertising. In addition to his ad tech experience, he was an established regional leader in the advertising and performance marketing industry.
In 1999, he founded his first agency which he subsequently sold to TBWA in NZ.
He has also served as CEO of Aegis Media’s performance media company, iProspect, for APAC.
Just before Quantcast, held a series of leadership roles within PHD with his last role as national head of business planning.
Mr Tu said, “With programmatic moving towards being ‘mainstream’ in the ANZ region, Peter’s extensive knowledge and experience partnering with the largest brands and agencies will be critical in helping everyone navigate audience targeting and how best to maximize its impact on their business and commercial goals.”
Mr Hunter added, "Having experience in both agency and sales has afforded me the chance to be at the forefront of our industry, first in fully addressable media and now in the complex nature of audience data, a critical piece at the center of advertising campaigns. Moving to Eyeota gives me the opportunity to play a key role in driving change and data innovation in the industry in what will be a pivotal time in marketing.”
Staff Reporter
Tue, 28 Nov 2017
Tue, 28 Nov 2017
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Eyeota hires industry veteran Peter Hunter as general manager ANZ
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